Bose: Connecting The Sleepbuds With The Consumers That Needed Them Most
In this award-winning campaign, Bose partnered with MediaCom Global and Captify for a game-changing product launch across three international markets.
Utilising dynamic data-driven audience strategies, this campaign established Bose in the consumer wellness space and connected the new Bose noise-masking Sleepbuds with the people that needed them the most.
Discover how this campaign:
- Unlocked new hidden audiences – to expand reach beyond pre-launch target audiences.
- Drove reach, awareness and consideration at scale – a full-funnel activation through video, interactive rich media and display formats
- Achieved results beyond expectations – exposed consumers were up to 36X more likely to go on to search for Bose Sleepbuds
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