Case Studies /

Jack Daniel’s: Dynamic Video ‘Served’ 4 Ways

In this award-winning campaign, Jack Daniel’s partnered with Spark Foundry and Captify to leverage the power of Search Intelligence to increase Tennessee Honey’s appeal and relevance beyond traditional whiskey drinkers.

By combining real-time search data with creative, this innovative Dynamic Video campaign helped Jack Daniel’s to identify and reach younger flavored spirit drinkers while shifting consumer perceptions of how to enjoy Tennessee Honey.

This campaign powered strong engagement and awareness, exceeding the VTR target by 14% and driving a 3.2X brand uplift, with rich post-campaign insights measuring the successful shift in perceptions among younger consumers, such as millennials and young professionals.

The campaign won the ‘FMCG/CPG’ category at The Drum Digital Digital Advertising Awards and was a finalist for the ‘Best Use of Data’ category at the WARC Media Awards 2020.

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