Case Studies /

Universal Orlando Resort: Riding High with New Millennial Offering

In this award-nominated campaign, Universal Orlando Resort (UOR) partnered with MediaCom and Captify to shift perceptions of UOR from a theme park destination to an end-to-end holiday experience, whilst driving booking growth from new audiences.

Utilising dynamic-driven audience strategies, this campaign shifted brand perceptions and drove brand growth by prospecting new ‘next-generation’ consumers and driving reappraisal with the core family audience.

This campaign achieved results beyond expectations with exposed consumers up to 444% more likely to go on to search for UOR after being exposed to a Captify ad.

Up next from blogs

MediaPost: Predictions—Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards

Jan 13, 2021 - 6 min read

MediaPost: Predictions—Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards

Read more
Captify’s Co-founders Crowned EY Entrepreneur Of The Year London & South East Winners

Dec 10, 2020 - 1 min read

Captify’s Co-founders Crowned EY Entrepreneur Of The Year London & South East Winners

Read more
Intent-Powered CTV: Who ‘Gives A Click’?

Dec 10, 2020 - 4 min read

Intent-Powered CTV: Who ‘Gives A Click’?

Read more