This June, Captify took the French Rivera by storm. At Cannes Lions, the notorious week-long creativity festival, Captify opened its villa doors to ad tech leaders from far and wide. Captify sat on a panel led by Exchangewire’s CEO Ciaran O’Kane to discuss how programmatic can help brand marketers hit KPIs. With the help of Duncan Trigg of comScore and Natalie Monbiot of UM, Captify uncovered how programmatic opens the door to a wealth of data for upper-funnel advertisers.
Explore how programmatic gives advertisers a greater understanding of the holistic customer journey in this Exchangewire video.
Programmatic advertising also allows for technologies like Search Intelligence to take center stage. See what CEO Dom Joseph had to say at ATS New York using search intelligence and performance metrics to move users further down the funnel.
