Epsilon: The Demise Of Third-Party Cookies—And What It Means For CPG Brands
The research team at Captify have gathered useful content from industry members that can help brands get powered up with all things cookieless. This spotlight is from our friends at Epsilon.
This webinar deep-dives into the unique challenges facing the CPG industry after the demise of third-party cookies, and what enablers are in place for digital marketing to thrive.
Takeaways:
- Tracking advertising success may be harder without third-party cookies, but these aren’t the only identifiers and, instead of relying on cookies, advertisers should lean on partners that have purpose-built technology to activate marketing effectively in a new privacy-first world
- Now is not the time to relax, take advantage of this opportunity to get ahead of the curve with a clear strategy—look to utilize other solutions such as first-party data, location and time-based messaging, and interest-based contextual targeting across digital channels
- Without third-party cookies, first-party data and optimizations will evolve at the epicentre of measurement strategies
Watch the webinar here
