A Cookieless Campaign Uncovering the Moments that Matter for Birra Moretti Zero
We’re solving challenges and delivering impressive results for the world’s biggest brands—from driving 31x brand uplift for Bose, broadening audience appeal for Jack Daniel’s to powering a 68% performance increase for Old El Paso.
So whether you’re looking to get closer to your customers, shift brand perception or win new business—we’ve got you covered.
Partner to 800+ global brands across verticals and all major agency holding groups, covering 150+ agencies.
STRATEGY / FOR ADVERTISERS
Our search-powered insights allow you to keep a pulse on evolving consumer mindsets, trends, attitudes towards your brand and more. You can get your hands on these through our self-serve platform, Sense, or via our team of in-house strategists and analysts.
Leverage this intel to pinpoint emerging audiences, supercharge your marketing strategy and stay ahead of the competition.
STRATEGY / FOR ADVERTISERS
Search data reveals a myriad of activities, moments and interests that matter most to you, opening up the potential to connect with new audiences, including the non-intuitive.
Identify the right moments to reach people based on their needs and wants, and pinpoint profiles that align with your brand and help you conquest competitors.
We also tailor your campaign to your specific needs—so you can stretch those all important media dollars even further.
ACTIVATION / FOR ADVERTISERS
No matter what the KPI, our Search Intelligence powers seamless activation of data-driven creative across:
• Channels, devices and formats
•Buying methods— through curated PMP’s, managed service and self-serve
• Green Media—measure, reduce and remove the carbon from your campaign
These search-powered activations ensure that you get in front of the right audiences, without wasting media budget. Smart right?
MEASUREMENT / FOR ADVERTISERS
Our post-campaign insights use search data to connect the dots, so you can measure the true impact and effectiveness of your campaigns across channels, and without the use of third-party cookies—find out more about search-powered contextual.
We find the added value, with post-campaign measurement and insights that are unique and actionable. We take you beyond traditional KPIs so you can uncover cool ways to further optimize your campaigns.
Analyze brand and category search impact amongst those audiences exposed to your ad so you can determine campaign success.
Uncover shifts in search behavior and trends amongst your brand, audiences and industry to understand the true impact and effectiveness of your campaigns.
Identify consumer interests, mindsets and motivations around your brand, product or category to influence campaign targeting and messaging.
Discover changes in audience sentiment towards your brand and competitors using our behavior-based version of Net Promoter Score.
Deep dive into how much time was spent paying attention to your ad, through outcome studies to validate whether attentiveness led to action.
Understand the direct effect of your campaign with our revolutionary TV Search Lift Study, providing insights previously not available in the TV landscape.
The first integrated platform that provides a window into the world of intent data—empowering you to drive effective strategies, advanced audience planning and instant activation.
Sense gives you direct access to dynamic audiences, market-moving trends and crucial insights so you can act and react with confidence.
“Google Trends on steroids”
Check out Search Intelligence in action.
Heineken
A Cookieless Campaign Uncovering the Moments that Matter for Birra Moretti Zero
Jack Daniel's
Increasing Tennessee Honey’s Appeal and Relevance Beyond Traditional Whiskey Drinkers
Huawei
Connecting Huawei's Wearable and Audio Tech with Smart Audiences