Adweek: The Death Of Cookies, The Impact on Ad Tech, Media, Brands And Agencies
The research team at Captify have gathered useful content from our clients and partners that can help brands get powered up with all things cookieless. This spotlight is from our friends at Adweek.
Adweek’s special report deep-dives into the unique challenges facing ad tech, publishers, agencies, and marketers, the implications of privacy changes, and what it will take to win in a post-cookie world.
Takeaways:
- Brands must set themselves up for success in a cookieless world by focusing on direct data collection
- The end of third-party cookies signals a return to power for publishers that own the audience relationship and data, increasing their value to brands
- Agencies need to take a consultative role with their clients—determining what identities will be used and how campaign success will be measured
