New Digital Age: Publishing—Transparency, Trading And The Demise of The Third-Party Cookie
The research team at Captify have gathered useful content from our clients and partners that can help brands get powered up with all things cookieless. This spotlight is from our friends at New Digital Age.
This article discussed how publishers big and small will benefit from a more trusted and transparent digital ecosystem once third-party cookies are gone.
Takeaways:
- The industry as a whole will benefit from a boost in scale and context in a post-cookie world, be that by alternative ID solutions, contextual or a combination
- The industry has an opportunity to re-evaluate the concept of identity, leading to greater protection of consumer privacy and ultimately a better advertising experience
- As holders of first-party data, publishers will hold a strong place in the industry–utilizing data to reach addressable audiences and deliver better measurement and attribution
