Captify Renews IAB Gold Standard Certification, Advancing a Better Digital Advertising Ecosystem

Captify is proud to renew its IAB Gold Standard certification, further demonstrating its ongoing commitment to transparency, privacy, and safety within the digital advertising ecosystem.

Launched in 2017, the Gold Standard is a certification for buyers and sellers of digital media designed to improve the digital advertising experience. It incorporates cross-industry standards and initiatives to address shared industry challenges, such as tackling ad fraud, upholding brand safety, ensuring supply chain transparency, and helping to limit carbon emissions. 

As a certified Gold Standard member, Captify is committed to the highest standards in digital advertising. This renewal underscores Captify’s dedication to upholding these principles. Requirements for the certification include:

• Supporting the DemandChain Object: This object within the OpenRTB request provides transparency to publishers on which parties are involved in the buying of their inventory, and limits the risk of malvertising.
• Working exclusively with measurement and verification partners included in the Open Measurement SDK: The Open Measurement (OM) SDK allows sites and apps to commoditise the sharing of measurement data with verification vendors. This provides more transparency, reduces the risk of ad fraud and ensures  the quality of delivery of media buying for our customers. 
• Supporting the New IAB Tech Lab Video Signals​: Delivery on online video and CTV channels has long been plagued with inconsistent tagging of inventory by publishers, resulting in video views being displayed in  unexpected formats and environments. By following the newly released IAB Tech Lab video signals, publishers can ensure their inventory is clearly labelled, giving buyers the guarantee that their ads will deliver in the context they expect.

This certification places Captify alongside other industry leaders who share these values, including TripAdvisor, Sky, Dentsu, Havas, GroupM, Publicis, IPG Mediabrands, and others—all committed to raising the bar for digital advertising standards.