Global Search Intelligence leader, Captify has appointed former Open X Executive to steer aggressive revenue growth across the EU, US and expansion into new territories.
Following record YoY growth of 134% for Captify in 2017 and their recent expansion into the Spanish market, Trigg is tasked with continuing the steep growth trajectory by streamlining advertising and insights solutions and unifying Global Sales, Client Strategy and Marketing teams. He will also be responsible for commercial partnerships and the commercialisation of Captify’s Technology.
He joins Captify with over 20 years’ industry experience and proven success in building international ad tech businesses such as Rocket Fuel, OpenX, Trade Doubler, Yahoo and Microsoft (MSN). Trigg is most widely accredited for success during Rocket Fuel’s peak where International teams were credited with some of the fastest growth rates and revenues circa $100 million across 9 Global markets. In a crowded market and with exponential demands for Captify’s products from global advertisers, Trigg plans to siphon revenue from competitors.
Speaking on his appointment Dominic Trigg said:
“The industry has woken up to differentiated ad tech solutions. Captify’s ability to reveal the truth about global consumer behaviour derived from the honesty of search, matched with the ability to use unbiased insights to power decisions globally for Planning, Media Activation and Measurement, is truly unique.
We’ve all witnessed Captify’s impressive growth rate since market inception in 2011. In a short space of time they’ve built a huge repertoire of global tier one clients such as Apple, Comcast, Microsoft, Nike and Amex – indicative of their unique value add and unique service level offering.
The leg work is done. I’m thrilled to join co-founders, Dom, Adam and the wider Captify leadership team as we take the current business model and blow up the scale of the business to fulfil its global ambition. It’s an electric, can-do culture. Everything is possible.”
Trigg will report to Captify’s CEO, Dominic Joseph. Commenting on the appointment Joseph said:
“We are delighted to welcome Dom to the team. This is a significant hire for the group and marks a pivotal moment in our business as we project ourselves even further across the globe. He brings to the table commercial focus, strategic vision and a tremendous track record in growing ad tech companies.
As we also get set to release multiple commercialised technology developments across the world, it’s an exciting year ahead for us.”
Dominic Trigg’s appointment marks the first of many additions to the Captify leadership team with the ad tech company also announcing the hire of Toby Doig as Global CTO to work alongside Glen Ames, CPO, on tech and product offering.
