CB News: Publicis Media Publishes A Study On Beauty Trends

In partnership with Captify, a British Search Intelligence company, Publicis Media unveils a study on global trends in beauty and their impact on the consumer goods ecosystem (FMCG). Entitled “Coming Clean”, their report highlights the main trends in the global beauty industry for 2019 and beyond. To do this, Captify and Publicis Media analyzed for 12 months billions of on-site searches of users – from consumer interest to disruptive brands, brand preferences in the FMCG ecosystem: the insights generated will allow beauty sector marketing to adapt to improve its relevance.

Both players found that consumers were less and less loyal to brands. Advertisers are therefore faced with new issues. It’s about “anticipating the development of future products and offers”, explains Dominic Joseph – Co-founder and CEO of Captify. Among the main lessons to remember, event sponsorship has a bright future. The report indicates that the 2018 Oscars ceremony resulted in a significant increase in searches, amounting to 214.3%. Still, London Fashion Week has seen a decrease in the number of searches. Also, consumers prefer to search their product on desktop.

Want to find out more? Continue reading on CB News.