How to keep the young ones on board.
Millennials are prone to leaving a job within two years, but there are ways to win their loyalty.
Two years after co-founding the advertising technology business Captify, Adam Ludwin had a problem. One of the company’s original members of staff had just handed in his notice, thinking that better prospects lay elsewhere. What the worker did not know was that Captify was about to secure £1.2m investment.
To persuade him to stay, Ludwin told him the news. His candour was enough to prevent his workmate from leaving (he is now a sales director, with a team of 20).
“It taught us a valuable lesson,” said Ludwin, 30. “You have to be transparent with the people you work with.”
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