Engage: Captify Expands Italian Presence With The Hiring Of Plinio Macella As Senior Sales Lead
Extracted from Engage, author Caterina Varpi
Captify announces that Plinio Macella will join the company’s commercial team in Italy, as Senior Sales Lead. Meanwhile, the company has also appointed Amelia Waddington as Global Vice President of Product.
Plinio brings a wealth of knowledge around the programmatic ecosystem and deep understanding of the challenges that brands and agencies are facing right now. He will be in charge with continuing to grow Captify’s footprint in the Italian market, growing the adoption of the company’s suite of privacy-first Search Intelligence products across audience planning, programmatic media activations, and insights in a post-cookie world.
Macella joins Captify from AdKaora, where he led the growth of the company’s agency portfolio over the past four years. As Captify’s Senior Sales Lead, Macella will focus on enhancing Captify’s position as a consultative partner that fuels efficient programmatic strategies and search0powered addressable targeting for advertisers. More specifically, he will manage key accounts and client relationships across Italy with top agencies across Dentsu, WPP IPG and Omnicom groups.
Captify Search Intelligence technology is capable of offering full-funnel strategies, omnichannel programmatic media, and real-time insights, attracting global brands such as Amazon, Volkswagen, Nintendo, Samsung, and Suzuki, as well as Italian brands such as Enel and Tim.
“For brands and advertisers who are preparing for the post-cookie world and looking for fresh, privacy-compliant intent data, Captify’s search-powered Programmatic Search Intelligence (PSI) technology solves the lack of consumer intent and recency of data available in the programmatic ecosystem,” said Vincent Pelillo, Captify’s EU President. “We are excited to welcome Plinio to the Captify team, where his strong industry knowledge and rich experience will fuel the growth of our differentiated technology and strengthen our reputation as a go-to partner for some of the top brands and agencies in Italy.”
Want to find out more? Read the full article on Engage.
