MediaPost: Former LiveRamp Exec Joins Captify As Global VP Of Product
Extracted from MediaPost, author Laurie Sullivan
It’s probably one of the more strategic new hires that Captify, a search intelligence company, can make as Apple moves to strengthen its privacy policies and Google sunsets support for third-party cookies on Google Chrome.
Captify on Monday will announce the appointment of former LiveRamp Amelia Waddington to global vice president of product, to oversee the company’s roadmap.
Waddington brings to Captify nearly a decade of experience in data science, machine learning and analytics driving product strategy and vision. Most recently she worked at identity management company LiveRamp. That’s where she supported clients as head of measurement and data science product.
There’s a clear thread from Waddington’s passions to working at Captify. She joins the company as it launches a self-serve stand-alone cookieless platform, fueled by proprietary semantic technology that turns natural-language search data into audiences and insights.
Want to find out more? Read the full article on MediaPost.
