Marketing Directo: Captify And Publicis Media Investigate Global Trends In The Beauty Sector

Captify, a leading Search Intelligence company and Publicis Media have conducted a 12-month analysis of the billions of monthly searches conducted on the Captify network of sites to discover the key trends that will transform the global industry beauty in 2019 and beyond.

This report, entitled “Coming Clean” , reveals the main trends in beauty, disruptive brands and user preferences in the largest ecosystem of consumer goods by using Search Intelligence to discover the true purchase intention that exists behind user behaviour, allowing marketing professionals to identify their true audience to go directly to it.

Consumer goods advertisers face significant challenges as consumer loyalty decreases for brands, direct consumer marketing growth and demand for personalisation by consumers. To develop in this context and promote efficient brands and successful marketing strategies, brands need dynamic data that provide a multidimensional vision of the consumer’s journey with focus on the user’s behaviour on the internet.

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