MediaPost: Captify’s Newly Appointed VP Partnerships, EMEA Relies On Words To Live By

When asked to cite the best piece of career advice anyone gave her, Fiona Salmon, newly appointed VP of partnerships of EMEA at Captify, said: “‘The harder you work, the luckier you get’, which my Dad has on repeat. I carry that with me.”

While it’s not specifically career advice, the saying continues to “ring true” in all parts of her life.

Salmon recently joined search intelligence company Captify, bringing with her more than 20 years of data-driven marketing and strategic partnerships experience to the company.

In her role, Salmon will focus on helping publishers pull value from their onsite search data and improve on the company’s position as a privacy-first, programmatic partner as publishers prepare for a post-cookie era. She also will lead data partner acquisitions for the company across Europe, Middle East and Australia.

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