The Drum: The Story of How eBay Used Data to Captivate Sneakerheads
Extracted from The Drum, Author John McCarthy
Online marketplace eBay partnered with Captify and EssenceMediacom in June 2022 to launch a dynamic video activation campaign.
EssenceMediacom and Captify successfully executed a dynamic video activation campaign to target multiple audiences. The strategy effectively captured search share of voice, boosted brand searches, engaged audiences and provided valuable insights for future campaigns.
This campaign won at The Drum Awards for Marketing EMEA 2023.
To find out more about this award-winning campaign, click here.
