6 Data-Driven Trends to Supercharge Your Festive Campaign Success
As the festive season approaches, brand marketers are gearing up to capture the holiday spirit and maximise campaign success.
Leveraging insights from Captify’s 2024 Christmas report, here are six search-powered trends to future-proof your festive strategy this year:
1. Unwrap Out-of-the-Box Ideas
Consumers are increasingly looking for unique and experiential gifts for friends and family. Tap into the growing interest around DNA kits, charitable donations and memberships & subscriptions to stand out from competition and capture his trend.
2. From Ba-Humbug to Deck the Halls
Sentiment analysis reveals a dip in Christmas cheer during early December, followed by a surge in positivity as Christmas Day approaches. Use a positive tone in your messaging from mid-December onwards to foster strong brand associations, and launch feel-good campaigns that boost brand sentiment.
3. It’s All About Accessories
Accessories command over 31% of fashion-related searches, as consumers aim to elevate their holiday party looks without breaking the bank. Highlight promotions and special offers on these items to attract cost-conscious shoppers.
4. ’Tis the Season for Self-Care
Interest in personal tech and beauty devices spikes towards the end of the year, especially among generous gifters. Feature these products in your campaigns to draw in audiences seeking practical yet premium self-care gifts.
5. From Hero to Zero
Interest in alcohol-free beverages peaks from mid-December to Christmas. Promote non-alcoholic drink options as health-conscious choices to appeal to a wide range of consumers during holiday gatherings.
6. Turkey Takes a Backseat
While poultry accounts for 70% of Christmas ingredient searches, turkey isn’t the top choice for consumers. Tailor your food and beverage offerings to reflect changing consumer preferences around the festive season.
This is just a sneak peek! Interested in unwrapping more festive trends? Download Captify’s new report here.
