5 Key Trends Brand Marketers Must Know from The Search-to-Sales Connection Report
Download Captify’s new report, The Search-to-Sales Connection, in partnership with Circana.
In today’s digital landscape, understanding consumer behaviour is more critical than ever. One of the most valuable yet often overlooked indicators of sales potential is consumer search behaviour.
Our latest report, in partnership with Circana, quantifies the powerful connection between onsite search activity and real-world business performance.
Through an in-depth analysis of the UK pet food sector—featuring popular brands like Harringtons, Butcher’s, and Wagg—this report provides actionable insights that empower marketers to stay ahead of trends, enhance campaign effectiveness, and craft winning strategies.
So, how can brands leverage this research to drive growth?
Top five takeaways from The Search-to-Sales Connection Report.
1. Search Activity Directly Correlates with Sales
A strong, data-backed correlation exists between onsite search behaviour and sales at both the brand and category levels.
2. Onsite Search Activity can Drive Revenue Growth
A 10% increase in onsite search activity has the potential to generate a 5% increase in sales. Encouraging brand and product discovery online can have a significant impact on your bottom line.
3. The Predictive Power of Search Intelligence
Even in low-consideration categories like FMCG/CPG, search behaviour not only influences sales but also serves as a predictive indicator of future demand. Brands that monitor search trends can proactively adapt strategies for maximum impact.
4. Brand Size Shapes the Search-to-Checkout Journey
For large brands, the average lead time between onsite search activity and corresponding sales is around two weeks. This means that established brands can optimise marketing efforts to align with key purchase windows.
5. Challenger Brands Face Longer Consideration Periods
Smaller or challenger brands often experience a longer lead time—up to two months—between search activity and purchase. To shorten the search-to-checkout journey, these brands must focus on building brand awareness and driving consideration.
Supercharge Your Brand Strategy Today
Understanding the link between search and sales gives brands a competitive edge.
Download The Search-to-Sales Connection report today to discover how these insights can help you predict trends, boost effectiveness, and craft winning strategies.
