Agency POV: Tinuiti On The One Big Thing That Brands Should Do When Preparing For A Cookieless Future

Obele Brown-West, Executive Vice-President of Media at Tinuiti shares her thoughts on the one big thing that brands should be doing to prepare for a cookieless world:

“Innovative brands will embrace this moment not as a loss, but as an opportunity to break free from regulatory restraints by getting more strategic and creative in a post third-party cookie era. I’m telling serious brands to build strategies against non-cookie-based marketing (email, CRM, SEO, etc.) that lead to clear profiles of their first-party audiences. These are marketing plans to unify, optimize, and activate performance first-party data. This will unleash media strategies that are not only precise but also that dream up new experiences worthy of people’s time to engage and connect.”

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