m/SIX: The Death Of The Cookie, And Why The Future Of Identity Is A Good Thing
The research team at Captify have gathered useful content from our clients and partners that can help brands get powered up with all things cookieless. This spotlight is from our friends at m/SIX.
In this report, Dylan Mouratsing, Head of Audience Planning at m/SIX, delves into what’s really happening with third-party cookies, who will be affected, and how to prepare for the post-cookie era.
Takeaways:
- A combination of solutions have emerged that will coexist post-cookies, such as the aim to match up authenticated, signed-in users to their own identifiers and Google’s privacy sandbox
- The demise of third-party cookies means a better foundation for marketing—prioritizing higher quality owned data
- A future-proofed approach to consumer identity drives more opportunities to surprise and delight customers and prospects, with a better ROI measurement
