Wavemaker Global: The Provocateur: A Cookie-less World Is A Win For Consumers – And Advertisers
The research team at Captify have gathered useful content from our clients and partners that can help brands get powered up with all things cookieless. This spotlight is from our friends at Wavemaker.
In this article, Annemieke Mol, Head of Content at Wavemaker Netherlands, explores the audience’s perspective of third-party cookies and the opportunities that will come from their demise.
Takeaways:
- Communication will be more empathetic and reflective of the behaviors of the individual, as opposed to focusing on their identity
- The end of third-party cookies does not mean the end of personalization—there will still be hyper-relevant advertising experiences for consumers
- A cookieless world presents an opportunity for brands and marketers to move toward a more consumer-centric future
