Captify Awarded EDAA Trust Seal by Independent Auditors BPA Worldwide
Captify, Europe’s leading Search Retargeting company, has been awarded the European Interactive Digital Advertising Alliance (EDAA) Trust Seal, the industry’s seal of approval for compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA). Earning the Trust Seal is an impartial confirmation of Captify’s dedication to consumer rights and control over interaction with online advertising. It ensures greater transparency and affirms that internet users will be provided with clear notice and choice about usage and collection of data.
The EDAA accredited Captify after the company underwent an independent certification process with an EDAA-approved independent Certification Provider, BPA Worldwide.
Vincent COO, at Captify, said, “We’re very happy to be among the companies that have been independently certified for complying with OBA and industry standards. Captify is committed to providing transparency and giving internet users a genuine choice in what they see online. The EDAA Trust Seal is a vindication of all the work we are doing with both our technology and our people within the business to ensure that there is trust in Captify throughout the market.”
The full list of participating and certified companies may be found here.
About BPA: BPA Worldwide is an 80+ year, not-for-profit assurance service provider originally created by the media industry to audit audience claims used in the buying and selling of advertising. Today, through its iCompli service, BPA verifies compliance to government, industry, and organizational standards as well as adherence to privacy and data protection best practices. With more than 3,000 clients in over 30 countries, BPA is a trusted resource for compliance assessment services.
About the EDAA: The EDAA was created by leading European bodies with the aim of introducing a general set of standards and regulations to enhance transparency and user control for Online Behavioural Advertising. The Trust Seal enables advertisers and agencies to identify the advertising partners that uphold the leading industry standard when delivering advertising based on consumers’ inferred interests.
