Captify Expands to Italy, Bolstering its European Presence And Global Footprint

Captify, the global leader in Search Intelligence, today announced its new market launch in Italy. The company makes sense of its unique search data to power media and insights for over 800 of the worlds biggest advertisers such as GSK, Amazon, Apple, Nike and Emirates Airlines. At its inception stage, the Italian market has already begun its work with notable brands like American Express, VW and Vodafone.

Captify’s Italian operations will be headquartered in Milan and led by Captify’s newly promoted President of Europe, Vincent Pelillo. Hiring is underway with Pelillo naming his first major hire, Nelson Gregory Francesca, as Commercial Lead. Francesca has a wealth of industry experience working for a variety of leading digital companies and was previously Senior Sales Manager for Talks Media, an exclusive dealer in the Italian market for leading mobile ad platform InMobi.

“We have an aggressive expansion plan across Europe in the next 12 months, in parallel with further expansion across the US, and Italy is significant ground for us,” said Vincent Pelillo, President of Europe, Captify. “We’re in a very unique position in the industry to confidently offer a differentiated and dynamic search data set. Our goal is to empower every CMO with insights into understanding exactly what consumers want, and Search Intelligence is a unique window into that.  Search as a whole is entering a paradigm shift and Captify is at the forefront of shaping its future. Our other valuable asset is our people and I’m delighted to have someone of Nelson’s calibre from within the Italian market join me on steering operations.”

Commenting on Captify’s position in the Italian market, Captify’s Nelson Gregory Francesa said:

“The demand for Search Intelligence is already here in Italy. As one of the world’s fastest growing digital marketing territories, it’s an exciting time to launch. Captify’s ambitions to enable the Italian market with a differentiated data set and unique application of search data comes at a time when industry experts predict that by 2023 73% of all ad spend will be ploughed into programmatic.”

“I’ve followed Captify’s success in other markets over recent years and with that momentum, I’m ready to replicate the same success here in Milan, but more importantly, bring innovative ideas and world-first campaigns for brands and agencies in the market.”