Captify Delivers Political Search Insights for 2024 Election

Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today announced the launch of the Captify Election War Room, a weekly data report highlighting consumer search behavior during the 2024 U.S. election cycle.

Interest in the 2024 election is hitting spending levels, with eMarketer forecasting a 30% increase in political ad spending compared to 2020. As such, brands and political marketers want to understand how consumers are researching candidates, issues, and advertisements.

For the first time ever, voter interest and consideration will be captured using on-site search data through the Captify Election War Room. Released weekly, this report will provide insights into what voters are researching, search sentiment around candidates, battleground state-specific insights and voter registration trends, and how this changes week-by-week.

“Unlike traditional polls where biases can emerge, user search offers unprompted, unbiased, and up-to-date insights into what consumers care about most,” said Isaac Gerber, Global Director, Insights & Analytics, Captify. “These insights provide a better look into how consumers approach this election cycle, which can help political strategists tailor their messages to more effectively reach voters or provide them with the information they need to learn more about a candidate or specific issue.”

Captify’s weekly Election War Room report will provide insights into key campaign milestones including the first presidential debate, the vice presidential debate, early voting in battleground states and Election Day.

For instance, ahead of the September 10 presidential debate, people were searching online more often for Kamala Harris with the keyword “debate” compared to Trump by a margin of 1.34x. When looking at Texas, Georgia and Florida, the searches for Kamala Harris and “debate” were lower than the national average. Texas was closest to the national average at 1.28x, while Florida was at 1.19x and Georgia was at 1.13x. Georgia having the narrowest gap is indicative of it being a key toss-up state, where consideration for both parties is high and is the closest to even among these three states.

For more information or to sign up to receive the weekly Election War Room report, please email marketing@captify.us.