S:CTV – Captify’s Connected TV product, offers the solution to one of the biggest challenges in the TV landscape; the ability to target qualified audiences in these environments.
The shift in consumer viewing behavior towards CTV promised more effective TV targeting strategies. However, this promise hasn’t quite been fulfilled, until now.
Captify’s Search Intelligence connects and categorises billions of onsite search signals to power planning, activation and measurement, and now advertisers can activate real-time consumer intent in CTV for the first time.
Discover how to activate this rich and dynamic data set for CTV to:
- Achieve qualified reach – confidently build your brand’s most receptive audiences to drive mass reach and awareness
- Extend digital video strategies to TV screens – refine linear targeting to qualified audiences and reach them in high-attention environments
- Prospect new audiences – reach audiences across all screens and drive consumers down the funnel
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