If we looked back at last year’s predictions for 2020, odds are we would have missed the mark – by a lot. On top of being in an industry that moves a mile a minute, 2020 was defined by the unpredictable, from a global pandemic to massive industry changes. Nevertheless, as we turn to 2021, which may contain a curveball or two of its own, Captify’s leadership took on the challenge of predicting what the year ahead will hold.
From share of search replacing share of voice, innovations in CTV to the future of data-driven advertising, we are looking at a transformative year for the advertising industry.
