Much like 2020, this year was defined by challenge and change—from the pandemic continuing to disrupt consumer behavior globally to major advancements across the ad tech industry.
As we turn to 2022 (which may contain a curveball or two of its own), Captify’s leadership took on the challenge of predicting what’s in store for the year ahead. From the rise of data-driven contextual products, closing the loop between targeting & measurement in TV, to privacy taking center stage—we are looking at another transformative year for the advertising industry. Check out the predictions here.
