7 Need-to-Know Trends to Take Your Q4 Travel Strategy to New Heights
Download Captify’s latest vertical spotlight, in partnership with Forward (the media and marketing division of lastminute.com) and Gener8, to dive deeper into the latest travel insights!
With peak travel season in full swing, do you have the insights needed to navigate shifting consumer behaviour and stay ahead of the competition?
Captify’s latest vertical spotlight combines search intent-driven trends, exclusive booking insights from Forward (the media and marketing division of lastminute.com), and consumer intelligence from Gener8, to uncover how the research-to-purchase journey is evolving and emerging trends reshaping the future of travel.
Here’s a preview of the trends shaping the travel landscape:
1. Wanderlust Surges, but Wallets Tighten
Travel searches are up 13% YoY and bookings have increased 5% YoY. However, consumers are prioritising value more than ever. with pricing considerations now 2.74x more influential in decision-making.
2. Less Planning, More Purchases
With value top of mind, travellers are fast-tracking their travel research—spending less time planning and more time hunting for the best offers.
3. International Travel Makes a Big Comeback
Staycations are on the decline, with travellers 4.8x more likely to opt for international trips over domestic ones. Destinations such as Asia and Africa are leading the way, seeing the biggest YoY growth in bookings.
4. Freedom over Fuss
Younger and older travellers are craving independence, while families are flocking to the simplicity of package deals.
5. Short-Term Trips are the New Trend
Longer trips are being swapped for spontaneous, short-term getaways. Bookings made 0-7 days in advance have surged by 21%, reflecting the growing appeal of last-minute escapes.
6. Anti-Tourism Influences Travel Choices
The anti-tourism movement is gaining momentum and influencing consumer search behaviour, redefining how and where people choose to travel.
7. The Power of Perks
Free flights and loyalty programmes are helping airlines retain market share and boost repeat bookings.
Want to learn more? Download the full vertical spotlight to explore how these trends are reshaping the travel industry in 2024.
