Verve Introduces Verve Intelligence powered by Captify at Cannes Lions, Connecting AI-Driven Intent to Real-World Advertising Outcomes
New platform unifies proprietary search, LLM, and mobile signals and publisher data to deliver intelligence and activation across the open internet.
London, June 22, 2026 — At Cannes Lions, Verve, a global mobile advertising intelligence company, today announced the launch of Verve Intelligence powered by Captify, a new platform designed to help brands understand and act in real time on consumer intent in a landscape where discovery now spans beyond traditional search.
Consumer intent now surfaces across AI chat, conversational interfaces, traditional search, and in-app environments. These interactions generate signals that are fragmented across platforms, limiting visibility into where demand is forming next.
Verve Intelligence powered by Captify addresses this through a proprietary platform that integrates 1B+ daily signals and multiple data layers including proprietary search intent data, scaled mobile engagement signals, LLM-driven conversational inputs, and zero-party data. These signals are analysed to generate predictive intent indexes across categories and audience segments.
“Consumer intent no longer lives in a single place. It surfaces across AI conversations, in-app environments, and the open internet, and most advertisers are only seeing fragments of it. Verve Intelligence powered by Captify was built to model those signals into a single, predictive view of where demand is heading. We built it to give advertisers the clarity to act before their competitors do,” said Remco Westermann, Chief Executive Officer of Verve.
The platform connects signal ingestion, modelling, audience creation, activation, and performance measurement within a single workflow. Intent indexes are translated directly into addressable cohorts and activated across premium open internet inventory.
Verve’s mobile-first infrastructure strengthens this capability. Continuous mobile engagement generates high-frequency behavioural signals tied to real consumer activity. By linking LLM-driven exploration with scaled mobile behaviour, Verve supports earlier identification of demand shifts and more informed activation decisions.
Campaign performance feeds back into the system to inform ongoing optimisation and future audience modeling, creating a continuous intelligence loop across signals, activation, and outcomes.
“Advertisers don’t need more dashboards. They need intelligence. By linking billions of data points with unique data layers that are unmatched by the competition, Verve Intelligence transforms information into tangible insights and outcomes.” said Mishel Alon, Chief Business Officer of Verve Group and President of Verve For Advertisers.
The launch reflects a broader shift highlighted at Cannes this year: moving beyond fragmented tools and identifier-based targeting toward integrated systems that connect AI-driven intelligence with measurable outcomes across the open internet.
Verve Intelligence powered by Captify is available in beta to advertisers globally beginning today.
About Verve
Verve Group is a fast-growing software platform in the advertising technology industry, connecting advertisers seeking to buy digital ad space with publishers monetizing their content. Driven by its mission “Let’s make media better,” Verve provides responsible, AI-driven advertising solutions that deliver superior outcomes for advertisers and publishers. The company focuses on emerging media channels like mobile in-app, connected TV and others. In anticipation of growing demand from users and advertisers for greater privacy, Verve has developed cutting-edge ID-less targeting technology that enables efficient advertising within digital media without relying on identifiers such as cookies or IDFA.
About Captify
Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captify’s AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captify’s exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the world’s biggest brands.
