Brand and DR advertisers traditionally sit on opposite ends of the sales funnel. But on November 3rd, Captify CEO Dom Joseph sat with Horizon Media and Cadreon at Exchangewire’s ATS New York to discuss how upper-funnel advertisers can use performance metrics to move closer down the funnel.
Performance metrics aren’t just for DR. As programmatic takes the stage, the lines between branding and performance campaigns are becoming blurred. Big brands no longer need to cross their fingers and hope their ads increase awareness. Brands can now use performance metrics to ignite campaigns. But not all metrics are made equal. Captify’s CEO discusses in the following video that the best performance metrics come from search data.
Take a look… Learn how search intelligence can help push your audiences further down the funnel by looking at recent Captify success with both brand and DR clients.
